During our initial consultations, Danny emphasized that he wanted a bold, modern website to compete with other pizzerias in the local area. Since Back Garden Pizzeria already had a strong visual identity with established brand assets, it was a natural choice to extend this bold and playful branding to the website.

To maximize profitability and avoid third-party commission fees, Danny wanted a custom-built order and collect system. We achieved this by integrating WooCommerce with the Orderable plugin, providing a seamless and cost-effective solution for managing online orders.

The system is designed to be fully manageable by the client, giving him complete control over orders, stock levels, products, and restaurant performance. With an easy-to-use backend and a mobile-friendly app, Danny can update his menu, track sales, and handle incoming orders efficiently—whether in the restaurant or on the go.

To maintain clarity between the the pizzeria and the catering business—we used their distinctive solid brand colors as clear visual dividers. Danny wanted the catering section to serve as a sales-driven space for potential clients. To achieve this, we designed dedicated pages clearly outlining the services offered, past events, and the benefits of hiring The Big Arancini.

To further strengthen the catering brand, we created case studies showcasing some of Danny’s best client work. These pages, combined with strong client testimonials, help build trust and credibility for potential customers. We also implemented custom booking forms for different types of clients, ensuring that festival organizers, wedding planners, and private event hosts could easily submit inquiries tailored to their specific needs. This streamlined the booking process while keeping it efficient for Danny to manage.

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We integrated a table booking system, allowing customers to reserve a table directly through the website. The system includes a table management dashboard, making it easy for the team to oversee and manage reservations.

To support marketing efforts, we added pop-ups for mailing list sign-ups, encouraging customers to stay updated on promotions, events, and special offers. We also designed branded transactional emails that align with the restaurant’s identity, ensuring a cohesive customer experience from booking to order confirmation.

Additionally, we set up email automation to handle reservation confirmations, follow-ups, and customer engagement, helping to maintain communication without extra manual effort.